Gazi Salauddin Reaz
100% Complete

Gazi Salauddin Reaz

Digital Marketing Specialist

Digital Advertising Meta Ads (Facebook & Instagram) Strategy TikTok Ads Strategy & Creative Planning Campaign Scaling & Optimization Conversion Tracking & Pixel Setup
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About Me

Experienced Digital Marketing Strategist specializing in Meta and TikTok Ads. Proven track record in scaling e-commerce and service-based businesses through data-driven strategies and creative content planning. Formerly worked with MedEasy Healthcare Ltd and Country Club IT Park. Currently leading Optivia and A Reknown Agency to help brands achieve measurable growth.

Experience

Work Experience
Founder & Lead Strategist
Optivia (2024–Present)
Lead a digital marketing agency focused on Meta and TikTok ads strategy for e-commerce and service-based brands worldwide.
Help clients increase sales through creative content planning
storytelling
and performance-driven ad campaigns.
Digital Marketer & E-commerce Manager
One Ummah Bd (2022–2024)
Managed full-funnel Meta ads campaigns and online sales operations.
Developed data-driven marketing strategies that boosted brand visibility and conversion.
Marketing Executive
MedEasy Healthcare Ltd & Country Club IT Park (2020–2022)
Created and executed online marketing campaigns to increase customer acquisition and engagement.
Collaborated with cross-functional teams to optimize brand presence and digital growth.

Education

Bachelor of Business Administration (BBA) in Marketing
Government Brojomohun (BM) College
Barishal
National University
Bangladesh
Passing Year: 2027
Higher Secondary Certificate (HSC)
Govt. Hatem Ali College
Barishal
Group: Business Studies
Passing Year: 2018

Expertise

Top Skills

Digital Advertising
83%
Meta Ads (Facebook & Instagram) Strategy
70%
TikTok Ads Strategy & Creative Planning
85%
Campaign Scaling & Optimization
92%
Conversion Tracking & Pixel Setup
88%

All Skills

Digital Advertising Meta Ads (Facebook & Instagram) Strategy TikTok Ads Strategy & Creative Planning Campaign Scaling & Optimization Conversion Tracking & Pixel Setup A/B Testing & Funnel Optimization E-commerce Management: Shopify & WooCommerce Store Management Product Launch Strategy & Ad Funnel Building Sales Analytics & Performance Reporting Retargeting & Upsell Campaigns Content & Creative Strategy: Content Calendar Development Storytelling for Brand Growth Video Ad Script Writing & Direction High-Conversion Ad Copywriting Marketing Strategy & Analytics: Full-Funnel Marketing Strategy Audience Research & Segmentation Marketing Automation & CRM Integration Data Analysis using Meta Business Suite & Google Analytics Leadership & Project Management: Managing 20+ Ongoing Projects Cross-Functional Team Collaboration Client Communication & Performance Review Strategic Planning & Brand Growth Consulting Additional Skills: Lead Generation Campaigns Landing Page Strategy Email Marketing & Retargeting Automation Competitor & Market Research

Portfolio

Linkedin

Linkedin

Project

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