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Dipa Rani

Digital Marketing Specialist

Paid Campaign Google Analytics and GTM Meta Marketing SEO & SEM Content planning and creative instructions. Facebook page

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About Me

Digital Marketing and Ads Specialist with proven expertise in Google Ads,
Analytics, SEO, SEM, and social media management. Skilled in planning and executing digital
campaigns, lead generation, and developing strategies that increase online presence and brand
awareness. Strong background in content execution.

Experience

Senior Executive – Civilian Crafts ( June 2025 – Present ) Responsibilities:

Meta & Google ads specialist.

Lead branding and social media marketing strategy to enhance brand visibility.

Manage WordPress website and oversee IT support for digital platforms.

Execute SEO strategies to improve search rankings and organic reach.

Generate quality leads through digital campaigns and paid ads.

Digital Marketing Executive – Palax IT ( 2020– 2024 ) Responsibilities:

Managed Meta & Google Ads campaigns

improving ROI by optimizing budgets and targeting.

Executed SEO/SEM projects that increased organic traffic.

Handled multiple client accounts

ensuring on-time project delivery.

Developed content plans and executed social media campaigns across multiple platforms.

Tracked analytics to measure campaign performance and growth.

Education

BA in English Language and Literature

Stamford University.

Digital Marketing + Coursera

Digital Marketing - Udemy

Digital Marketing - Hubspot

Google Analytics - Google

Ads Mastering - Udemy

Expertise

Top Skills

Paid Campaign

77%

Google Analytics and GTM

94%

Meta Marketing

73%

SEO & SEM

81%

Content planning and creative instructions. Facebook page

74%

All Skills

Paid Campaign Google Analytics and GTM Meta Marketing SEO & SEM Content planning and creative instructions. Facebook page Wordpress website

Portfolio

No portfolio projects available yet.

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